Skin care isn't the most popular subject for most men around the world, especially in comparison to
women. Globally, men spend about $28 billion U.S. dollars to take care of all their grooming needs (hair,
face, shaving, etc.), whereas women (are you ready for this) spend $91 billion U.S. dollars worldwide just
for skin care! So are guys saving money or hurting their skin? A little of both. The Paula's Choice Research Team is not looking to help men spend excessively on skin care, but without
question, men need to take care of their skin. There are numerous benefits to adopting a basic skin-care
routine:
All of the benefits above can be achieved with just a few products. A man's skin-care routine should look
like this:
These simple steps will lead you to healthier, and yes, younger-looking skin! Check out our suggested
routines below.
How to Determine Your Skin Type
Different skin types need different products. Once you know your skin type you can determine which
products will work best for your needs. Here are details about the three skin types men are most likely to
have:
Oily skin has an all-over shine, may have blackheads or white bumps, typically has acne breakouts along
with enlarged, often clogged pores. Skin feels and looks greasy during the day, even when you're not
active or perspiring.
Combination skin is most common. Your skin will have both oily and dry areas, with the oily areas being
in the center of your face. Cheeks typically look and feel normal or they may be slightly to very dry. The
eye area typically is drier than the rest of your face.
Dry skin has a rough, uneven texture and may feel too tight or show visible flaking or signs of chapping.
Redness may be apparent, too, especially if you've been using drying skin-care products. Pores are
generally small and you rarely struggle with breakouts or blackheads.
Among these three basic skin types, sensitive skin can be present, too. You'll see signs of irritation,
lingering redness, and generally find that most skin-care products make your skin feel worse, not better.
The key is using gentle, fragrance-free products and that usually means avoiding products aimed at men
(these tend to be loaded with fragrance and other problematic ingredients that can trigger sensitive skin
or make naturally sensitive skin more reactive).
Finding a Routine for Your Skin Type
Once you know your skin type you can choose products that are best for you and your skin-care concerns.
But don't worry, the routines we've put together for you will take no more than five minutes.
Step Oily Skin Combination Skin Dry/Very Dry
Cleanser,
A.M. and P.M. Tip: Avoid bar soaps!
Try Paula's Choice
PC4Men Face Wash
or
CLEAR Pore Normalizing
Cleanser for Acne-Prone
Skin
Tip: A gentle, effective
cleanser can balance
both dry and oily areas.
Try Paula's Choice
Hydralight One-Step
Cleanser
or
PC4Men Face Wash
Tip: Avoid drying or
greasy formulas.
Try Paula's Choice
Moisture Boost One-Step
Face Cleanser
or
Skin Recovery Softening
Cream Cleanser
Exfoliate,
A.M. and/or P.M.
Tip: You can't scrub
blackheads or acne
away!
Try Paula's Choice
Skin Perfecting 2% BHA
Gel
or
PC4Men Soothe +
Smooth
Tip: A light moisturizing
base works best!
Try Paula's Choice
Skin Perfecting 1% BHA
Gel
or
PC4Men Soothe +
Smooth
Tip: BHA should be used
all over to remove flaky
skin.
Try Paula's Choice
Skin Perfecting 2% BHA
Lotion
Sunscreen,
A.M.
Tip: Stick to liquids or
mattifying sunscreen
lotions.
Try Paula's Choice
PC4Men Daytime Protect
SPF 30
Tip: Try a lightweight,
matte finish lotion.
Try Paula's Choice
Moisture Boost Daily
Restoring Complex SPF
30
or
PC4Men Daytime Protect
SPF 30
Tip: Consider a
sunscreen with extra
moisture.
Try Paula's Choice
Moisture Boost Daily
Restoring Complex SPF
30
or
Skin Recovery Daily
Moisturizing Lotion SPF
30
Moisturize,
P.M. Tip: Use an ultra-light
formula.
Try Paula's Choice
Skin Balancing Invisible
Finish Moisture Gel
or
Skin Balancing Pore-
Reducing Toner
Tip: Apply moisturizer
all over!
Try Paula's Choice
PC4Men Nighttime
Repair
or
Hydralight Healthy Skin
Refreshing Toner
Tip: Use a more
emollient
formula with additional
anti-irritants to soothe
skin.
Try Paula's Choice
PC4Men Nighttime
Repair
or
Skin Recovery
Replenishing Moisturizer
A Smarter Shave
The best time to shave is immediately following your shower, as washing your face will help soften the
hairs which will make your shave smoother and less irritating. Don't use very hot water as that will
irritate skin, causing redness and inflammation.
Apply a well-formulated, gentle (meaning it doesn't contain any irritants) shave gel, working it into your
beard. Using a clean, fresh razor, shave with the direction of your hair growth with short strokes. Be sure
to rinse your razor often! Run your hands over your face to ensure that you haven't missed any areas. A
fragrance-free shave cream loaded with anti-irritants will make your shave an easier one, try PC4Men
Shave.
Follow your shave with a product to help minimize irritation and red bumps to calm your skin and
minimizes redness. Applying after each shave can absolutely heal razor burn, cutting down on unsightly
bumps and redness.
FAQs for Men
Q: Why is bar soap a bad thing?
A: Bar soaps are drying and irritating which irritates and inflames skin, plus the ingredients that put bar
cleansers into their bar form can clog pores. Routinely using bar soap on your face can also impede
shaving, potentially leading to razor bumps and a more frequent need to replace your razor blade.
Q: What about acne on my face, neck, or back?
A: Breakouts anywhere on the body require a BHA exfoliant and a benzoyl peroxide-based product which
helps clear the pore of bacteria, excess oil, and dead skin cells. Benzoyl peroxide can stain clothing, so
apply it only at night and wear an old T-shirt.
Q: How can I minimize the signs of aging on my face?
A: Use sunscreen 365 days a year , as UV radiation is responsible for most premature skin wrinkling.
Adding a retinol/antioxidant treatment to your routine will help repair the damage done, as well as
minimize the effects of present and future environmental factors.
Q: My hands, elbows, and feet are dry. What can I use that works but doesn't smell?
A: A rich, emollient moisturizer and exfoliant will heal and reduce dryness on your body.
Q: How can I whiten my teeth without that fake bleach tray look?
A: Drugstore teeth whitening products work as well as those used in dentist's offices. For touch-ups,
Paula's Choice Brighten Up 2-Minute Teeth Whitener is extremely effective with no mess and no
irritation.
Recommended Skin Care Products for Men
Skin Care Strategies for the EveryMAN
How to Determine Your Skin Type
Finding a Routine for Your Skin Type
A Smarter Shave
FAQs for Men
Recommended Article
PC4Men Kit PC4Men Shave PC4Men Soothe + Smooth
Keeping skin healthy means it will look younger longer, and that can be important for career (and
dating) opportunities
Shaving will be easier, skin less irritated and inflamed, and you'll experience less ingrown hairs, too
Having fewer breakouts, dry spots, and oily areas looks more attractive
Feeling better about yourself, nothing wrong (or unmanly) with looking better
Use a gentle liquid cleanser
Use an exfoliant, but not a scrub as these tear into skin causing irritation and inflammation—shaving is
plenty of exfoliation for any face
Use a product that contains beta hydroxy acid (BHA). This removes pore-clogging, old-looking skin and
it also has anti-redness properties
A sunscreen rated SPF 20 or greater for daytime and (if needed) a moisturizer for use at night
If you have acne, a product containing benzoyl peroxide is essential
Never use products containing irritants such as alcohol, menthol, peppermint, or too much fragrance
(either synthetic or natural). Unfortunately most men's products contain irritants, so be careful
women. Globally, men spend about $28 billion U.S. dollars to take care of all their grooming needs (hair,
face, shaving, etc.), whereas women (are you ready for this) spend $91 billion U.S. dollars worldwide just
for skin care! So are guys saving money or hurting their skin? A little of both. The Paula's Choice Research Team is not looking to help men spend excessively on skin care, but without
question, men need to take care of their skin. There are numerous benefits to adopting a basic skin-care
routine:
All of the benefits above can be achieved with just a few products. A man's skin-care routine should look
like this:
These simple steps will lead you to healthier, and yes, younger-looking skin! Check out our suggested
routines below.
How to Determine Your Skin Type
Different skin types need different products. Once you know your skin type you can determine which
products will work best for your needs. Here are details about the three skin types men are most likely to
have:
Oily skin has an all-over shine, may have blackheads or white bumps, typically has acne breakouts along
with enlarged, often clogged pores. Skin feels and looks greasy during the day, even when you're not
active or perspiring.
Combination skin is most common. Your skin will have both oily and dry areas, with the oily areas being
in the center of your face. Cheeks typically look and feel normal or they may be slightly to very dry. The
eye area typically is drier than the rest of your face.
Dry skin has a rough, uneven texture and may feel too tight or show visible flaking or signs of chapping.
Redness may be apparent, too, especially if you've been using drying skin-care products. Pores are
generally small and you rarely struggle with breakouts or blackheads.
Among these three basic skin types, sensitive skin can be present, too. You'll see signs of irritation,
lingering redness, and generally find that most skin-care products make your skin feel worse, not better.
The key is using gentle, fragrance-free products and that usually means avoiding products aimed at men
(these tend to be loaded with fragrance and other problematic ingredients that can trigger sensitive skin
or make naturally sensitive skin more reactive).
Finding a Routine for Your Skin Type
Once you know your skin type you can choose products that are best for you and your skin-care concerns.
But don't worry, the routines we've put together for you will take no more than five minutes.
Step Oily Skin Combination Skin Dry/Very Dry
Cleanser,
A.M. and P.M. Tip: Avoid bar soaps!
Try Paula's Choice
PC4Men Face Wash
or
CLEAR Pore Normalizing
Cleanser for Acne-Prone
Skin
Tip: A gentle, effective
cleanser can balance
both dry and oily areas.
Try Paula's Choice
Hydralight One-Step
Cleanser
or
PC4Men Face Wash
Tip: Avoid drying or
greasy formulas.
Try Paula's Choice
Moisture Boost One-Step
Face Cleanser
or
Skin Recovery Softening
Cream Cleanser
Exfoliate,
A.M. and/or P.M.
Tip: You can't scrub
blackheads or acne
away!
Try Paula's Choice
Skin Perfecting 2% BHA
Gel
or
PC4Men Soothe +
Smooth
Tip: A light moisturizing
base works best!
Try Paula's Choice
Skin Perfecting 1% BHA
Gel
or
PC4Men Soothe +
Smooth
Tip: BHA should be used
all over to remove flaky
skin.
Try Paula's Choice
Skin Perfecting 2% BHA
Lotion
Sunscreen,
A.M.
Tip: Stick to liquids or
mattifying sunscreen
lotions.
Try Paula's Choice
PC4Men Daytime Protect
SPF 30
Tip: Try a lightweight,
matte finish lotion.
Try Paula's Choice
Moisture Boost Daily
Restoring Complex SPF
30
or
PC4Men Daytime Protect
SPF 30
Tip: Consider a
sunscreen with extra
moisture.
Try Paula's Choice
Moisture Boost Daily
Restoring Complex SPF
30
or
Skin Recovery Daily
Moisturizing Lotion SPF
30
Moisturize,
P.M. Tip: Use an ultra-light
formula.
Try Paula's Choice
Skin Balancing Invisible
Finish Moisture Gel
or
Skin Balancing Pore-
Reducing Toner
Tip: Apply moisturizer
all over!
Try Paula's Choice
PC4Men Nighttime
Repair
or
Hydralight Healthy Skin
Refreshing Toner
Tip: Use a more
emollient
formula with additional
anti-irritants to soothe
skin.
Try Paula's Choice
PC4Men Nighttime
Repair
or
Skin Recovery
Replenishing Moisturizer
A Smarter Shave
The best time to shave is immediately following your shower, as washing your face will help soften the
hairs which will make your shave smoother and less irritating. Don't use very hot water as that will
irritate skin, causing redness and inflammation.
Apply a well-formulated, gentle (meaning it doesn't contain any irritants) shave gel, working it into your
beard. Using a clean, fresh razor, shave with the direction of your hair growth with short strokes. Be sure
to rinse your razor often! Run your hands over your face to ensure that you haven't missed any areas. A
fragrance-free shave cream loaded with anti-irritants will make your shave an easier one, try PC4Men
Shave.
Follow your shave with a product to help minimize irritation and red bumps to calm your skin and
minimizes redness. Applying after each shave can absolutely heal razor burn, cutting down on unsightly
bumps and redness.
FAQs for Men
Q: Why is bar soap a bad thing?
A: Bar soaps are drying and irritating which irritates and inflames skin, plus the ingredients that put bar
cleansers into their bar form can clog pores. Routinely using bar soap on your face can also impede
shaving, potentially leading to razor bumps and a more frequent need to replace your razor blade.
Q: What about acne on my face, neck, or back?
A: Breakouts anywhere on the body require a BHA exfoliant and a benzoyl peroxide-based product which
helps clear the pore of bacteria, excess oil, and dead skin cells. Benzoyl peroxide can stain clothing, so
apply it only at night and wear an old T-shirt.
Q: How can I minimize the signs of aging on my face?
A: Use sunscreen 365 days a year , as UV radiation is responsible for most premature skin wrinkling.
Adding a retinol/antioxidant treatment to your routine will help repair the damage done, as well as
minimize the effects of present and future environmental factors.
Q: My hands, elbows, and feet are dry. What can I use that works but doesn't smell?
A: A rich, emollient moisturizer and exfoliant will heal and reduce dryness on your body.
Q: How can I whiten my teeth without that fake bleach tray look?
A: Drugstore teeth whitening products work as well as those used in dentist's offices. For touch-ups,
Paula's Choice Brighten Up 2-Minute Teeth Whitener is extremely effective with no mess and no
irritation.
Recommended Skin Care Products for Men
Skin Care Strategies for the EveryMAN
How to Determine Your Skin Type
Finding a Routine for Your Skin Type
A Smarter Shave
FAQs for Men
Recommended Article
PC4Men Kit PC4Men Shave PC4Men Soothe + Smooth
Keeping skin healthy means it will look younger longer, and that can be important for career (and
dating) opportunities
Shaving will be easier, skin less irritated and inflamed, and you'll experience less ingrown hairs, too
Having fewer breakouts, dry spots, and oily areas looks more attractive
Feeling better about yourself, nothing wrong (or unmanly) with looking better
Use a gentle liquid cleanser
Use an exfoliant, but not a scrub as these tear into skin causing irritation and inflammation—shaving is
plenty of exfoliation for any face
Use a product that contains beta hydroxy acid (BHA). This removes pore-clogging, old-looking skin and
it also has anti-redness properties
A sunscreen rated SPF 20 or greater for daytime and (if needed) a moisturizer for use at night
If you have acne, a product containing benzoyl peroxide is essential
Never use products containing irritants such as alcohol, menthol, peppermint, or too much fragrance
(either synthetic or natural). Unfortunately most men's products contain irritants, so be careful
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